1/26/2010

A&P Supermarkets Debut In-Store Shopping Guides

Weekly Guide Provides Extra Savings, Valuable Coupons and More!

MONTVALE, N.J., January 26, 2010 - As saving money and stretching budgets continues to be a priority for all consumers, The Great Atlantic & Pacific Tea Company, Inc. (A&P) (NYSE: GAP) has debuted a series of good deals shopping guide to help shoppers save even more. These dynamic new weekly guides feature in-store advertised specials, money saving coupons and extra values not available anywhere else!

Starting this month, shoppers at A&P, Waldbaum's, SuperFresh and Pathmark stores can pick up the new guides in-store and immediately take advantage of exclusive coupons and special deals on a variety of frozen foods, produce and grocery items including A&P's collection of Own Brand products, as well as popular national brands. In order to benefit from these special savings, shoppers must present their club card, along with the clipped coupons.

"Today, more than ever, shoppers are looking for more savings and A&P' Family of Supermarkets is proud to offer a comprehensive portfolio of savings including our partnership with Coupons.com, our online digital coupons which link savings directly on our club cards and now our special good deals guide provides even more value for our loyal customers," said Jennifer MacLeod, SVP, Marketing and Communications. "This is another great way for our customers to save big, especially when combined with our already unbeatable prices and other dynamic money saving programs."

About A&P
Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 435 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, SuperFresh and Food Basics.

###

Investor Contact:
Krystyna Lack
Vice President, Treasury Services
(201) 571-4320

Press contact:
Lauren La Bruno
Senior Director, Public Relations
(201) 571-4453