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Palmer Joins A&P from Safeway; Will Head Own Brands Development

MONTVALE, NJ - May 18 - The Great Atlantic & Pacific Tea Company Inc. (A&P)(NYSE:GAP) today announced that Douglas Palmer has joined the Company as Vice President of Own Brands. He will report directly to Rebecca Philbert, Senior Vice President of Merchandising and Supply & Logistics.

Mr. Palmer joins A&P from Safeway (Pleasanton, CA), where as Vice President of Consumer Brands, he led the development of the company's brand rationalization and consolidation initiative, the redesign of its own brand labeling, and the launch of its corporate organic products brand. Under his direction, Safeway's Consumer Brands program garnered numerous packaging and product awards in connection with its 'O Organics,' Safeway Select and Eating Right product lines. An industry veteran with over 20 years of corporate brands experience, he has previously held positions at Ahold USA, Daymon Worldwide, Meijer and Farm Fresh.

Commenting on the appointment, Rebecca Philbert said, "I am delighted that Doug is bringing his outstanding talent and experience to A&P. From past experience, I know that he will elevate our Own Brands development and execution to best-in-class levels, aligned with our exciting store format, merchandising and marketing initiatives."

Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 406 stores in nine states and the District of Columbia under the following trade names: A&P, Waldbaum's, The Food Emporium, Super Foodmart, Super Fresh, Farmer Jack, Sav-A-Center and Food Basics.

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Investor Contact:
William J. Moss
Vice President, Treasurer
(201) 571-4019

Press contact:
Richard P. De Santa
Senior Director, Communications
(201) 571-4495

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Company Facts

Founded:
1859 by George Huntington Hartford and George Gilman

Headquarters:
Montvale, NJ

Stock Symbol:
"GAPTQ"

Number of Stores:
336

Retail Banners:
  • A&P
  • Waldbaum's
  • The Food Emporium
  • SuperFresh
  • Pathmark
  • Best Cellars
  • Food Basics

Annual Sales Volume:
$8.1 billion of Total Sales for fiscal year 2010 ended February 26, 2011

Scope of Operations:
  • 6 U.S. States
  • Connecticut
  • New York
  • New Jersey
  • Pennsylvania
  • Delaware
  • Maryland

Own Brands:
  • America's Choice
  • America's Choice Gold
  • America's Choice Reserve
  • Food Basics
  • Food Emporium
  • Food Emporium Trading Company
  • Greenway
  • Hartford Reserve
  • Home Basics
  • Live Better
  • Master Choice
  • Mid-Atlantic Country Farms
  • MORE
  • Pathmark
  • Preferred Pet
  • Sierra Ranch
  • Via Roma
  • Woodson & James

Number of Employees:
Approximately 36,000

President & CEO:
Sam Martin