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Food Basics' everyday low prices come to Metro Detroit
Ten store grand opening on Tuesday, March 30
PATERSON, NJ (March 26, 2004) - On Tuesday March 30, The Great Atlantic & Pacific Tea Company (A&P, NYSE: GAP) will open 10 every-day-low-price Food Basics grocery stores throughout Metro Detroit giving away a $70 store gift certificate every hour at all 10 locations starting at 8:00 a.m. when the stores open to the public. At Food Basics, $70 buys the same amount of groceries that $100 buys at a conventional supermarket. The grand opening give-away will be repeated on Saturday April 3 and entry blanks are available at every store.
The first 40 customers at each store on Tuesday will be eligible to purchase a 20-inch Apex color TV for only $40. The next 100 customers can buy a Coby DVD player for just $15. Similar first come, first served "crazy deals" will be available everyday through Saturday, April 3 starting at 8:00 a.m. at all 10 Food Basics stores.
Food Basics store locations:
- 19150 Telegraph Rd., Detroit
- 8665 Rosa Parks Blvd., Detroit
- 8000 West Outer Drive, Detroit
- 9023 Joseph Campau, Hamtramck
- 19230 Harper Ave., Harper Woods
- 14100 Woodward Ave., Highland Park
- 2400 West Fort St., Lincoln Park
- 3600 Oakwood Blvd., Melvindale
- 3995 E.14 Mile Road, Sterling Heights
- 35400 E. Michigan Ave., Wayne
Detroit Mayor Kwame Kilpatrick will visit the Food Basics store at 8000 West Outer Drive at 10:00 a.m. on Tuesday and cut the grand opening ribbon to mark the much-anticipated arrival of Food Basics in Metro Detroit. Members of Food Basics' management team will join Mayor Kilpatrick along with Patrick Fehring, President of Fifth Third Bank, Eastern Michigan, who will commemorate the opening of the Fifth Third branch in the West Outer Drive store.
Ten Major Savings mascots representing each Food Basics store will arrive by caravan at the West Outer Drive store to participate in the ribbon cutting and will later return to their own store to greet shoppers and celebrate the grand opening.
Food Basics sells a variety of fresh, high-quality produce, meat, and poultry, national brand groceries, as well as seafood and baked goods - all at everyday savings of up to 30% or more and without membership fees, multi-pack purchases, or frequent shopper cards.
In the Food Basics dollar store section, shoppers save on everyday items like giftware, hair care products, dinnerware, baby products, and household supplies. One-time super value closeout items like home goods, electronics, and seasonal items are also available at amazingly low prices.
"Food Basics brings a whole new concept in food shopping to Metro Detroit," said Earl Weissert President of Food Basics USA. "We have low prices everyday because we skip the costly frills and extra services of conventional supermarkets and focus on the fresh products and name-brand items shoppers buy most often."
Food Basics stores are clean and bright with a familiar supermarket layout. Costs are kept low by skipping fancy décor and special displays, and fresh meat, poultry, deli items and baked goods are pre-cut and packaged to avoid the added expense of in-store handling and processing. Customers help keep costs down by packing their own groceries in bags they bring or purchase at the store.
In-store banking at Food Basics is provided by Fifth Third Bank at the West Outer Drive store and by Best Bank at all other locations except Rosa Parks Blvd. Pharmacies are available at the West Outer Drive and Telegraph Road stores in Detroit, and at the Hamtramck, Melvindale, and Sterling Heights locations.
Open daily from 8 a.m. to 10 p.m., Food Basics accepts major credit cards, debit cards and other electronic fund transfer cards. Manufacturers' coupons are also honored and Food Basics participates in the WIC program.
Founded in 1859, The Great Atlantic & Pacific Tea Company, Inc. was one of the nation's first supermarket chains, and is today one of North America's largest. The Company operates more than 645 stores in 10 states, the District of Columbia and Ontario, Canada under the following trade names: A&P, Waldbaum's, The Food Emporium, A&P Super Foodmart, Super Fresh, Farmer Jack, Sav-A-Center, Dominion, The Barn Markets, Food Basics and Ultra Food & Drug. A&P company information is available at www.aptea.com.
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Contact:
Robert Carson
Director of Communication, A&P US
(973) 321-3712
carsonr@aptea.com
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