From Sea-to-Supermarket … A&P Shoppers to Enjoy "Daily" Seafood Delicacies from Around the World

A&P Announces Partnership with World Wide Seafood; Becomes First Supermarket Chain in the Northeast to Partner Exclusively with an Operator from Fulton Fish Market.

MONTVALE, NJ - March 13, 2008 - Fresh seasonal seafood delicacies, such as Alaskan Salmon, Red Snapper and Soft Shell Crab, traditionally offered only at specialty fish markets, are now available "daily" in your neighborhood supermarket. The Great Atlantic & Pacific Tea Company, Inc. (A&P) (NYSE:GAP), becomes the first supermarket chain in the Northeast to partner directly with a company from the world famous Fulton Fish Market at Hunt's Point, Bronx, New York.

Under the "Seafood Joe's Market Fresh Fish" trade name, select A&P, Waldbaum's, The Food Emporium and Super Fresh locations will now offer exclusive access to the widest selection of premium fresh fish, shellfish, seasonal offerings and organic fish.

In addition, Customers can select whole fish or shellfish at in-store seafood counters and have experts clean and prepare their purchase while shopping, or for pick-up later that day.

The Company also introduced a new insulated seafood bag to ensure fish remains fresh. The special insulation maintains the correct temperature while also eliminating seafood odors from escaping until the fish is ready for cooking.

"We are very excited to become the first supermarket to partner exclusively with an operator from the famed Fulton Fish Market, providing our customers with the widest selection of fresh seafood available," said Eric Claus, President & CEO, The Great Atlantic & Pacific Tea Company.

"Our new in-store Seafood Program will provide our customers with an expansive selection of fresh fish on a daily basis, including the ability for same-day pick-up on special orders. This is truly a first for the Northeast supermarket industry," added Rebecca Philbert, SVP, Merchandising and Supply & Logistics, The Great Atlantic & Pacific Tea Company.

As part of this program, the Company will begin a new training program to educate in-store seafood associates on the many different varieties of fish available and their seasonality; the proper way to clean fish, shellfish and other seafood; and the many options for preparing and cooking fresh seafood.

By mid-April, 64 banner stores in the Northeast will benefit from this innovative Seafood Program with more stores launching throughout the year. Adding to this exciting offering will be the upcoming launch of a unique new line of stuffing and marinating options --offering shoppers a variety of ways to complement their seafood dishes.

About The Great Atlantic & Pacific Tea Company, Inc.
Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates over 450 stores in 6 states and the District of Columbia under the following trade names: A&P, Pathmark, Waldbaum's, The Food Emporium, Super Foodmart, Super Fresh and Food Basics. For more information, visit http://www.aptea.com.

About World Wide Seafood
World Wide is a global supplier renowned for its non-traditional products and innovative approach to meeting customers' needs. Through its Geisha Brand Frozen and Fresh seafood line, World Wide will deliver a variety of fresh seafood daily to the A&P Family of Supermarkets and other clients.

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A&P Ribbon Cutting Ceremony with World Wide to Announce Seafood Partnership (left to right) John Dolan (World Wide), Rich Aro (World Wide), Chef Alberto Leandri (Grissini’s Restaurant), Joe D’Alessandra (A&P), Rebecca Philbert (A&P), Sal Baio (A&P), Ray Donnelly (The Food Emporium), Martin Donohue (World Wide), Robert Cipriano (World Wide) and Steve Kienzle (A&P).

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